---
name: "Marketing: Amplitude"
description: Product analytics platform for user behavior, retention, and experimentation. Run it via run_marketing_tool (tool="amplitude").
version: 1
situations: analytics, amplitude
requires-secrets: AMPLITUDE_API_KEY, AMPLITUDE_SECRET_KEY
requires-packages:
---

# Marketing: Amplitude (Analytics)

Product analytics platform for user behavior, retention, and experimentation.

Call the `run_marketing_tool` tool with `tool: "amplitude"` and `args: [...]` — args is the same
`{resource} {action} [--flag value ...]` shape as the CLI itself. Output is JSON on stdout.

Example: `run_marketing_tool` with `tool="amplitude"`, `args=["--help"]`.

Use `--dry-run` on any command to preview the request without sending it. Full command reference (every resource/action/flag): [reference.md](reference.md).

Needs the secret(s) `AMPLITUDE_API_KEY, AMPLITUDE_SECRET_KEY` set in the vault (Secrets UI) — ask the operator to add them if
`run_marketing_tool` reports they're missing.