---
name: "Marketing: Mixpanel"
description: Product analytics platform for tracking user behavior and retention. Run it via run_marketing_tool (tool="mixpanel").
version: 1
situations: analytics, mixpanel
requires-secrets: MIXPANEL_TOKEN, MIXPANEL_API_KEY, MIXPANEL_SECRET
requires-packages:
---

# Marketing: Mixpanel (Analytics)

Product analytics platform for tracking user behavior and retention.

Call the `run_marketing_tool` tool with `tool: "mixpanel"` and `args: [...]` — args is the same
`{resource} {action} [--flag value ...]` shape as the CLI itself. Output is JSON on stdout.

Example: `run_marketing_tool` with `tool="mixpanel"`, `args=["--help"]`.

Use `--dry-run` on any command to preview the request without sending it. Full command reference (every resource/action/flag): [reference.md](reference.md).

Needs the secret(s) `MIXPANEL_TOKEN, MIXPANEL_API_KEY, MIXPANEL_SECRET` set in the vault (Secrets UI) — ask the operator to add them if
`run_marketing_tool` reports they're missing.