---
name: "Marketing: Pendo"
description: Product analytics and in-app guidance platform for tracking user behavior, measuring feature adoption, and delivering targeted in-app messages. Run it via run_marketing_tool (tool="pendo").
version: 1
situations: product analytics, pendo
requires-secrets: PENDO_INTEGRATION_KEY
requires-packages:
---

# Marketing: Pendo (Product Analytics)

Product analytics and in-app guidance platform for tracking user behavior, measuring feature adoption, and delivering targeted in-app messages.

Call the `run_marketing_tool` tool with `tool: "pendo"` and `args: [...]` — args is the same
`{resource} {action} [--flag value ...]` shape as the CLI itself. Output is JSON on stdout.

Example: `run_marketing_tool` with `tool="pendo"`, `args=["--help"]`.

Use `--dry-run` on any command to preview the request without sending it. Full command reference (every resource/action/flag): [reference.md](reference.md).

Needs the secret(s) `PENDO_INTEGRATION_KEY` set in the vault (Secrets UI) — ask the operator to add them if
`run_marketing_tool` reports they're missing.