---
name: "Marketing: Plausible"
description: Privacy-focused, open-source web analytics with a simple API for stats queries without cookies or personal data collection. Run it via run_marketing_tool (tool="plausible").
version: 1
situations: analytics, plausible
requires-secrets: PLAUSIBLE_API_KEY, PLAUSIBLE_BASE_URL
requires-packages:
---

# Marketing: Plausible (Analytics)

Privacy-focused, open-source web analytics with a simple API for stats queries without cookies or personal data collection.

Call the `run_marketing_tool` tool with `tool: "plausible"` and `args: [...]` — args is the same
`{resource} {action} [--flag value ...]` shape as the CLI itself. Output is JSON on stdout.

Example: `run_marketing_tool` with `tool="plausible"`, `args=["--help"]`.

Use `--dry-run` on any command to preview the request without sending it. Full command reference (every resource/action/flag): [reference.md](reference.md).

Needs the secret(s) `PLAUSIBLE_API_KEY, PLAUSIBLE_BASE_URL` set in the vault (Secrets UI) — ask the operator to add them if
`run_marketing_tool` reports they're missing.