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When the user wants to plan, design, or implement an A/B test or experiment, or build a growth experimentation program.

When the user wants to reduce churn, build cancellation flows, set up save offers, recover failed payments, or implement retention strategies.

When the user wants to optimize, improve, or increase conversions on any marketing page or form — including homepage, landing pages, pricing pages, feature…

When the user wants to plan, evaluate, or build a free tool for marketing purposes — lead generation, SEO value, or brand awareness.